Friday, June 28, 2013

DU Sends Out Mascot Survey To DU Community

Dear Fellow Pioneers,                 

This spring, a Denver Pioneer Mascot Steering Committee was originally formed by students at the University, and was soon expanded to include Alumni, Faculty and Staff.  Our mission is to create a Denver Pioneer mascot character that enables and celebrates school spirit, is representative of our Pioneer community and consistent with our values.
Several things to keep in mind about this project
  1. DU will continue to be the Denver Pioneers.
  2. The crimson and gold colors will not change
  3. The use of the Arch Denver and Interlocking DU logos will remain as you know them today. 

Over the past several months, we conducted over 45 focus groups, 15 open forums and just as many one on one interviews with alumni, undergraduate students, graduate students, faculty, staff and other key stake holders.    We compiled many great ideas, including the 20 key attributes for a great Denver Pioneer mascot character.

From the findings of this extensive research, we have worked with professional concept developers and designers to develop mascot concepts. 

Today you will be asked to provide your evaluation of three Denver Pioneer mascot character concepts against the 20 attributes created by the community.  We are asking you to participate in this very important survey among our entire community of students, alumni, faculty, staff and friends to help create a new Denver Pioneer mascot character.

Your opinions will play a critical role in this process, and will help determine if any of the three concepts move forward.

So please take the survey now.  The questionnaire should take about 12-15 minutes of your time, and your answers will remain confidential.   To participate, click on or copy and paste the following website in its entirety,

Please note that the survey will let you pause, but you can only take it once.  Please complete the survey by Wednesday, July 17.

Thank you in advance for your time.  Go Pios!

In Pioneer Spirit,
Sam Estenson
Will Guy
Co-Chairs, University of Denver Mascot Steering Committee